When people are searching for NDIS services, the first place they go is Google. If you’re not showing up, your competitors are.
At Participant Connect, we run targeted Google Ads campaigns to help NDIS providers get found by the people actively looking for their support right now.
Google holds over 94% of the search engine market share in Australia. Every month, close to 50,000 searches are made by people looking for NDIS providers.
But here’s the thing—94% of users never scroll past the first page. And 63% will only click on one of the top three results.
If you’re not showing up at the top, you’re invisible.
Google Ads is a form of paid advertising that puts your business at the top of relevant Google search results. You choose the keywords you want to appear for, set your monthly budget, and only pay when someone clicks on your ad.
That means you’re only paying to show your business to people who are already looking for what you offer.
Google Ads is the fastest way to get in front of participants who are actively searching for services in your area—right now.
Whether you’re offering Supported Independent Living (SIL), Support Coordination, Therapy, Community Access, or any other support service, Google Ads can help you:
One of our SIL clients in Western Sydney spent $683 on Google Ads in just three weeks. That campaign resulted in:
That’s 133 potential participants or referral partners, at $5.13 an enquiry (that’s less than a coffee these days!), reaching out directly from one campaign.
Let’s say you’re an NDIS provider in Parramatta delivering Supported Independent Living. A good Google Ads campaign might target keywords like:
SIL provider Parramatta
Supported independent living Western Sydney
NDIS housing options near me
NDIS support at home
Disability accommodation providers
We build campaigns with hundreds of relevant keywords so your business shows up for every variation people are searching for.
Google runs an auction every time someone searches. You “bid” for your ad to show up—your position depends on your bid and the quality of your campaign.
So if your competitor bids $3 per click and you bid $2.50, you may show up just beneath them. But if your ad and landing page are stronger, you can still win the top spot.
We manage all of this behind the scenes. You simply choose your budget, and we get your business in front of the right people.
We know the NDIS inside out and we’ve helped providers across Australia generate real enquiries through Google Ads.
We’re not just another agency. We specialise in this sector, which means:
We know how participants search and what drives them to enquire
We understand what referral partners are looking for
We know how to make your ads resonate—and convert
